Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Pusteblumen / Billboard


Discipline: Communication

Discipline: Communication

Task was to raise awareness for Gard hairspray extra strong, which was relaunched. The usual “beautiful hair photos” should be avoided to differentiate from the other competitors with higher budgets. The small budget for this product was also the reason to favour the medium billboard. Usually hairsprays are mainly advertised in women’s magazines and TV.

Client / Manufacturer

Colgate Palmolive Germany GmbH

Colgate Palmolive Germany GmbH
Hamburg, Germany


Y&R Germany

Y&R Germany
Frankfurt a. M., Germany

Uwe Marquardt (CD), Harald Schumacher (AD), Julia Sturm (Grafik), Kai-Oliver Sass (Copywriter), Maike Schulenburg (Account Manager)