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Task was to raise awareness for Gard hairspray extra strong, which was relaunched. The usual beautiful hair photos should be avoided to differentiate from the other competitors with higher budgets. The small budget for this product was also the reason to favour the medium billboard. Usually hairsprays are mainly advertised in womens magazines and TV.
Colgate Palmolive Germany GmbH
Frankfurt a. M., Germany
Uwe Marquardt (CD), Harald Schumacher (AD), Julia Sturm (Grafik), Kai-Oliver Sass (Copywriter), Maike Schulenburg (Account Manager)