Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Toilettenlektüre / Print campaign

Discipline: Communication

Discipline: Communication

The target was to develop print ads in an unusual way, for an unspectacular yoghurt which is good for digestion.
Many people are used to reading on the toilet. With Activia they don’t stay as long as usual, because of the special effect of Activia, which activates digestion.

Client / Manufacturer

Danone GmbH

Danone GmbH
Haar, Germany


Y&R Germany

Y&R Germany
Frankfurt a. M., Germany

Christian Daul (CD); Bruno Petz, Guido Masson (AD); Christian Daul, Gebrüder Grimm (Text); Pia Schütz (Account Manager)