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Toilettenlektüre / Print campaign

Toilettenlektüre
Toilettenlektüre

Discipline: Communication

Discipline: Communication

The target was to develop print ads in an unusual way, for an unspectacular yoghurt which is good for digestion.
Many people are used to reading on the toilet. With Activia they don’t stay as long as usual, because of the special effect of Activia, which activates digestion.

Client / Manufacturer

Danone GmbH

Danone GmbH
Haar, Germany

Design

Y&R Germany

Y&R Germany
Frankfurt a. M., Germany

Christian Daul (CD); Bruno Petz, Guido Masson (AD); Christian Daul, Gebrüder Grimm (Text); Pia Schütz (Account Manager)