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Light life is a new brand in the personal care products industry. It breaks the vicious circle of frequent renewal and excessive packaging caused by the industry’s pursuit of single product sales. And it helps increasing user stickiness and guides consumers to make responsible consumption by the model of service subscription. Consumers can easily find products that suit them through targeted testing and multiple delivery services of low-volume products. Meanwhile, recyclable replacements and lots of recycling activities will help reduce packaging waste and guide sustainable behavior. This brand balances profitability and sustainability.