Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Light Life / PSSD of personal care products industry

Light Life
Light Life

Light life is a new brand in the personal care products industry. It breaks the vicious circle of frequent renewal and excessive packaging caused by the industry’s pursuit of single product sales. And it helps increasing user stickiness and guides consumers to make responsible consumption by the model of service subscription. Consumers can easily find products that suit them through targeted testing and multiple delivery services of low-volume products. Meanwhile, recyclable replacements and lots of recycling activities will help reduce packaging waste and guide sustainable behavior. This brand balances profitability and sustainability.

University

Tongji University

Tongji University
Shanghai, China

Wei Fu,
Tongji University