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Colgate Total removes even stronger teeth discoloration such as they come from smoking, drinking coffee or drinking tea. Task was to communicate this in a simple way without many words.
Causer of the coloration were used as direct symbols for teeth and denture. Through the reduction this meaning becomes clear quickly and the effect of the product gets reinforced in a humorous way.
Colgate Palmolive Germany GmbH
Frankfurt a. M., Germany
Uwe Marquardt (CD), Monika Spirkl (AD), Christian Daul (Copywriter), Maike Schulenburg (Account Manager)
Michael Meisen (Fotografie)
Food & Stillife Photography & Concepts
Frankfurt am Main, Germany