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OLanD / Branding & Package Design


"Ageless Cafe OLanD for all ages."

As the rapid population aging progresses in many countries, hostility against the elderly emerges as a social problem. Socio-cultural factors that cause hatred of the elderly include age-discriminatory stereotypes and collapse of bonds between generations.
Through "OLanD" we intend to bridge the gap between generations, and create a link between them. "OLanD" is designed to be a space where all generations can freely communicate. Cafe OLanD's package is designed with illustrations of energetic elderly people, and reinterprets traditional things in the style of "Newtro" to create a generational bond.


Sahmyook University

Sahmyook University
Seoul, South Korea

Kim hye jin,
Sahmyook University