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Agricultural Bank of China - Future of Banking / Branding Strategy

Agricultural Bank of China - Future of Banking
Agricultural Bank of China - Future of Banking

We envisioned how the Agricultural Bank of China(ABC) might evolve with its digital and physical channels to impact people's financial well-being and contribute to sustainability positively. ABC Pocket is an App that encourages people to make responsible purchasing decisions in everyday life by letting them be aware of the environmental impact of their choices. It also provided a platform for people to optimize their asset management based on their dreams and goals. We also redesigned the offline banking experience by shifting its focus to delivering in-depth financial consulting services and financial learning opportunities.

University

ArtCenter College of Design

ArtCenter College of Design
pasadena, United States

Wenji Zhan,
ArtCenter College of Design

Xinyi Shao,
ArtCenter College of Design