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Kärcher / RE / product-service ecosystem

Kärcher / RE
Kärcher / RE

In 2030 Kärcher will introduce a digital-first renting ecosystem to offer a more convenient and sustainable way for consumers to access their product range. Instead of buying the high pressure cleaners for a lifetime, users can rent them only for their task. This rental ecosystem allows users to customize their cleaning experience according to their needs. The centerpiece of this highly customizable renting experience is the Kärcher RE / unit, a high pressure cleaning module designed for this new renting strategy. It is optimized for longevity, maintenance and logistics and also fully integrated in the digital-first ecosystem from Kärcher.


Umeå Institute of Design

Umeå Institute of Design
Umeå, Sweden

Marius Kindler,
Umeå Institute of Design