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Animal Planet / App for Animal Charity Donations

Animal Planet
Animal Planet

Animal Planet is an innovative mobile app where animal charity donations become an engaging activity to overcome the hesitation of donation; providing a trustworthy, motivating and gamified donation experience for fast-living Gen Z who do not donate.

Users will have a digital planet, our planet. By donating, the user's planet can be populated by discovering animals that appear in their location after each donation. If they donate to a campaign about saving elephants in Africa, they will "discover" an elephant that will appear in Africa where the campaign was.

University

Loughborough University

Loughborough University
Istanbul, Turkey

Ayberk Aksu ,
Loughborough University