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Next Simplicity / An exploration of a vision for simplicity

Next Simplicity
Next Simplicity

Discipline: Professional Concept

Discipline: Professional Concept

After introducing its new brand promise “sense and simplicity”, Philips turned to design to explore tangible yet inspirational ways of communicating the brand promise through simplicity-led design. Philips Design created “Next Simplicity”; an exploration of a vision for simplicity, always keeping end-user insights, technological innovations and sociological trends at the center of focus. Innovative concepts and working models were developed around five themes: care, glow, play, share and trust with each concept characterized by its ease of use.

Client / Manufacturer

Philips

Philips Design
Eindhoven, Netherlands

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Design

Philips

Philips Design
Eindhoven, Netherlands

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