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Vion cycling shoes / Cycling shoes

Vion cycling shoes
Vion cycling shoes

TAIPEI CYCLE d&i awards 2021

TAIPEI CYCLE d&i awards 2021

1. The big breakthrough: nylon fiberglass outsole that has the same stiffness(238kgf) as full carbon fiber outsole. And very lightweight (275g).

2. Cool and fresh: 9 big air holes on the outsole and full fly-knit upper for excellent ventilation.

3. Competitive price: very affordable price even for beginners, but the performance, the outsole stiffness, lightweight, and ventilation are as good as big brands' most high-end ones.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Europe, North America, South America, Australia/Oceania

  • TARGET GROUPS Consumer / User, Specific sub-group: For bikers who want to try full carbon's stiffness bike shoes with a much more affordable price.

Client / Manufacturer

Friendly-Life Co.

Friendly-Life Co.
New Taipei City, Taiwan

Design

Friendly-Life Co.

Friendly-Life Co.
New Taipei City, Taiwan