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Liv Tropic Collection / Rider Gear

Liv Tropic Collection

TAIPEI CYCLE d&i awards 2021

TAIPEI CYCLE d&i awards 2021

Liv Cycling is the only comprehensive cycling brand dedicated solely to women. We design innovative bikes and gear that fit and perform at the highest level and aim to empower all female riders from beginners to pros. Dappled sunlight shining through the vibrant green of palm fronds, a hint of bird of paradise flowers, and a tropical vacation look designed to transport you beyond the status quo. With bright coral accents that pop against the deep, jungle green, the Liv Tropic Series including Liv Avail Advanced bike brings a fresh, lush feel to pro-level, innovative design features.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Europe, North America, South America, Australia/Oceania

  • TARGET GROUPS Consumer / User, Specific sub-group: Female Road cyclists

Client / Manufacturer

Giant Group

Giant Group
Taichung City, Taiwan

Design

Liv

Liv
Taichung City, Taiwan