Nation Campaign Video
Nation Campaign Video
Nation Campaign Video
Nation Campaign Video
Nation Campaign Video
Nation Campaign Video
Nation Campaign Video
Nation Campaign Video
Nation Campaign Video
Nation Campaign Video
2021

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Nation Campaign Video

Campaign video

To mark the launch of new brand, Nation, we oversaw a huge campaign that spanned all of Kenya. With 40ft billboards on Nairobi's highways, events with key politicians, a full rebranding of their headquarters and more, a national video was rolled out on televisions across the country. The key message? That Nation was there for every African; relayed through its imagery, music and denouement. This video marks the continuation of change that Nation and its rebranding represents. Their goal is best explained by the chairman of directors: "To decolonize the African mindset that keeps Africa poor, despite the abundant natural resources and talent."

Client / Manufacturer

Nation Media Group Nation Centre

Nairobi, KE
Design

Morrow B.V.

Rotterdam, NL

White Rhino Films

Nairobi, KE
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Africa
Target Groups
Consumer / User

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