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To mark the launch of new brand, Nation, we oversaw a huge campaign that spanned all of Kenya. With 40ft billboards on Nairobi's highways, events with key politicians, a full rebranding of their headquarters and more, a national video was rolled out on televisions across the country. The key message? That Nation was there for every African; relayed through its imagery, music and conclusion. This video marks the continuation of change that Nation and its rebranding represents. Their goal best explained by the chairman of directors, "to decolonize the African mindset that keeps Africa poor, despite the abundant natural resources and talent."
Nation Media Group
White Rhino Films