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To mark the launch of new brand, Nation, we oversaw a huge campaign that spanned all of Kenya. With 40ft billboards on Nairobi's highways, events with key politicians, a full rebranding of their headquarters and more, a national video was rolled out on televisions across the country. The key message? That Nation was there for every African; relayed through its imagery, music and denouement. This video marks the continuation of change that Nation and its rebranding represents. Their goal is best explained by the chairman of directors: "To decolonize the African mindset that keeps Africa poor, despite the abundant natural resources and talent."
Nation Media Group
White Rhino Films