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Angstea - the first tea even viruses are afraid of / Mailing

Angstea - the first tea even viruses are afraid of
Angstea - the first tea even viruses are afraid of

Discipline: Communication

Angstea - the first tea even viruses are afraid of
Angstea - the first tea even viruses are afraid of
Angstea - the first tea even viruses are afraid of
Angstea - the first tea even viruses are afraid of
Angstea - the first tea even viruses are afraid of

Discipline: Communication

Hälssen & Lyon is one of the world's leading tea trading houses. The company is known beyond the industry for innovative highlights and product ideas. But then came… 2020. The year that shocked everyone. How does a 140-year-old traditional company react to this? For Hälssen & Lyon, it is quite clear. By shocking back – with a premium Halloween mailing to its most important business partners worldwide: “Angstea – The first tea that even viruses are afraid of”. Blood red tea that oozes from tea eggs in the form of iconic horror heads and three tea blends that strengthen the immune system and scare off infections.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Trade / Industry

Client / Manufacturer

Hälssen & Lyon

Hälssen & Lyon GmbH
Hamburg, Germany

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Design

häppy GmbH

häppy GmbH
Hamburg, Germany

Sascha Hanke, Boris Spiel, Turan Usuk, Johannes Wölfel, Jenny-Lyn Pelikan

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