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Hälssen & Lyon is one of the world's leading tea trading houses. The company is known beyond the industry for innovative highlights and product ideas. But then came… 2020. The year that shocked everyone. How does a 140-year-old traditional company react to this? For Hälssen & Lyon, it is quite clear. By shocking back – with a premium Halloween mailing to its most important business partners worldwide: “Angstea – The first tea that even viruses are afraid of”. Blood red tea that oozes from tea eggs in the form of iconic horror heads and three tea blends that strengthen the immune system and scare off infections.
Hälssen & Lyon GmbH
Sascha Hanke, Boris Spiel, Turan Usuk, Johannes Wölfel, Jenny-Lyn Pelikan