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Circular Economy is the new hype. Everybody wants to be circular and sustainable. Ambitious goals are set and new products and materials are being developed every day, but how many are real steps towards sustainability? Braskem has developed a roadmap for designing truly circular and more sustainable packages, combining scientific knowledge and consumer experience, involving the whole value chain in a synergistic way and using an agile yet precise methodology. This easy to understand and immersive process is already helping companies to achieve their packaging sustainability goals.
Fabio de André Sant'Ana
São Paulo, Brazil
Fabio Sant'Ana, Yuri Tomina, André Giglio, Yuki H. Kabe