Eilles Tea: updating true tea tradition / Tea packaging

The origins of Eilles tea date back to 1873. The design team was tasked to update the packaging but stay true to this heritage brand's reputation for high quality and expertise in fine teas. The result is packaging that is simpler and more inspiring but stays continuous with prior packaging to maintain brand recognition. Fresh, bold colors, vibrant contrasts, and modern typography combine with the visual elements long used to represent Eilles tea.