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Eilles Tea: updating true tea tradition / Packaging Design Relaunch

Eilles Tea: updating true tea tradition
Eilles Tea: updating true tea tradition

Discipline: Packaging

Qualified
for the Final Jury

Eilles Tea: updating true tea tradition
Eilles Tea: updating true tea tradition
Eilles Tea: updating true tea tradition
Eilles Tea: updating true tea tradition
Eilles Tea: updating true tea tradition

Discipline: Packaging

Qualified
for the Final Jury

The origins of Eilles tea date back to 1873. To ensure the brand can continue to live up to its reputation for high quality and knowledgeable expertise, we have modernized the packaging design: making it clearer and more inspiring, while at the same time remaining "typically Eilles". Fresh and bold colors, vibrant contrasts, and modern typography are combined with traditional elements that have always been characteristic of the Eilles brand.

  • DATE OF LAUNCH 2019
  • DEVELOPMENT TIME up to 12 months
  • TARGET REGIONS Europe
  • TARGET GROUPS Consumer / User
Client / Manufacturer

J.J.Darboven GmbH & Co. KG

J.J.Darboven GmbH & Co. KG
Hamburg, Germany

Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Heidrun Angerer, Ann Kalkschmidt, Robert Bork, Lisa Stehle, Christian Gebert, Nicole Wenneborg, Christina Dumont

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