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Primera Mindful Clean Beauty New BI / Skincare packaging

Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI

Discipline: Packaging

Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI

Discipline: Packaging

Primera has taken its original naturals concept one step further to re-position itself in the new “clean beauty” sector. The brand is aiming for a global presence through packaging that expresses a friendly and intuitive connection between technology, ingredients, and benefits. The design incorporates recycling-friendly packaging materials as an expression of the company's values. The new design marks a break from old stereotypes of skincare packaging in order to emphasize and further develop sustainability, which the brand is also implementing in its manufacturing methods.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amorepacific
Seoul, South Korea

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Design

AMOREPACIFIC

Amorepacific
Seoul, South Korea

In House Designers: Sung-eun Kim, Suyeon Koo, Hee Jean Kim, Sujin Kim

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