Primera Mindful Clean Beauty New BI / Skincare packaging

Primera has taken its original naturals concept one step further to re-position itself in the new “clean beauty” sector. The brand is aiming for a global presence through packaging that expresses a friendly and intuitive connection between technology, ingredients, and benefits. The design incorporates recycling-friendly packaging materials as an expression of the company's values. The new design marks a break from old stereotypes of skincare packaging in order to emphasize and further develop sustainability, which the brand is also implementing in its manufacturing methods.