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Primera Mindful Clean Beauty New BI / Skin Care Cosmetic

Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI

Discipline: Packaging

Qualified
for the Final Jury

Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI
Primera Mindful Clean Beauty New BI

Discipline: Packaging

Qualified
for the Final Jury

Primera has taken one step further from its original naturalism concept and has re-positioned in a new sector called “clean beauty”. We aimed to step forward as a global brand through a friendly and intuitive connection of “technology > ingredients > benefits”, the use of recycling-friendly packaging materials for communicating our values, and optimizing ourselves in the digital environment. In particular, we broke away from old stereotypes and decided to implement changes to further develop our sustainability, which we consider as a big challenge for a manufacturer since such decision involves growing out of existing way of manufacturing.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amorepacific
Seoul, South Korea

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Design

AMOREPACIFIC

Amorepacific
Seoul, South Korea

In House Designers Sung-eun Kim, Suyeon Koo, Hee Jean Kim

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