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Here Technologies: autonomous world for everyone / Corporate design relaunch

Here Technologies: autonomous world for everyone
Here Technologies: autonomous world for everyone

Discipline: Communication

Qualified
for the Final Jury

Here Technologies: autonomous world for everyone
Here Technologies: autonomous world for everyone
Here Technologies: autonomous world for everyone
Here Technologies: autonomous world for everyone

Discipline: Communication

Qualified
for the Final Jury

Mapping technology from location platform pioneers HERE is used in over 150 million vehicles. But their work goes far beyond navigational systems; their data intelligence is used to improve the operational management of global businesses and cities. Now the company faces a challenge: With a complex set of services and target groups across numerous industries, how can HERE become a more comprehensible and tangible brand in the most dynamic and complex business environment there is? We reinvented the brand to become more human and approachable to resonate not only within B2B audiences, but also to become more relevant to people.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector Government

Client / Manufacturer

HERE Technologies

HERE Technologies
Berlin, Germany

Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Rob O’Brien, Piera McVeigh, Louis Cotroneo, Florian Lauffer

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