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Mapping technology from location platform pioneers HERE is used in over 150 million vehicles. But their work goes far beyond navigation systems; their data intelligence is used to improve the operational management of global businesses and cities. But the company faces a challenge: With a complex set of services and target groups across numerous industries, how can HERE become a more comprehensible and tangible brand in the most dynamic and complex business environment there is? We reinvented the brand to become more human and approachable to resonate not only within B2B audiences, but to be more relevant to people.
Peter Schmidt Group
Rob O’Brien, Piera McVeigh, Louis Cotroneo, Florian Lauffer