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Mapping technology from location platform pioneers HERE is used in over 150 million vehicles. But their work goes far beyond navigational systems; their data intelligence is used to improve the operational management of global businesses and cities. Now the company faces a challenge: With a complex set of services and target groups across numerous industries, how can HERE become a more comprehensible and tangible brand in the most dynamic and complex business environment there is? We reinvented the brand to become more human and approachable to resonate not only within B2B audiences, but also to become more relevant to people.
Peter Schmidt Group
Rob O’Brien, Piera McVeigh, Louis Cotroneo, Florian Lauffer