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For the first time since 1998, the BMW, BMW M und BMW i logos, the corporate font and the colour system were redesigned from scratch. The use of these basic elements was liberated. Thus, the company can embrace the lifestyles of younger generations and convince future customers of its values.
The new BMW brand design will enable the company to be associated with the topics of the future of mobility: electrification, autonomous driving, smart mobility and green technology. It will increase the identification of both customers and the BMW workforce with the brand. It supports the new BMW brand identity and helps communicate it to the world.
Bayerische Motorenwerke AG
becc agency GmbH
Leif Geuder, CEO Strategy Metin Seyrek, CEO Design Martin Hospach, CD Print/Digital Christian Lenz, CD Spacial Media Claudius Gagalka, AD Design Team