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BMW Brand Design / Examples of print, online and experiential media

BMW Brand Design
BMW Brand Design

Discipline: Communication

Qualified
for the Final Jury

BMW Brand Design
BMW Brand Design
BMW Brand Design
BMW Brand Design
BMW Brand Design

Discipline: Communication

Qualified
for the Final Jury

For the first time since 1998, the BMW, BMW M und BMW i logos, the corporate font and the colour system were redesigned from scratch. The use of these basic elements was liberated. Thus, the company can embrace the lifestyles of younger generations and convince future customers of its values.
The new BMW brand design will enable the company to be associated with the topics of the future of mobility: electrification, autonomous driving, smart mobility and green technology. It will increase the identification of both customers and the BMW workforce with the brand. It supports the new BMW brand identity and helps communicate it to the world.

  • DATE OF LAUNCH 2020
  • DEVELOPMENT TIME 25 - 36 months
  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America
  • TARGET GROUPS Consumer / User
Client / Manufacturer

BMW Group

Bayerische Motorenwerke AG
Munich, Germany

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Design

becc agency GmbH

becc agency GmbH
München, Germany

Leif Geuder, CEO Strategy Metin Seyrek, CEO Design Martin Hospach, CD Print/Digital Christian Lenz, CD Spacial Media Claudius Gagalka, AD Design Team

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