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2021 Ford Bronco / SUV

2021 Ford Bronco
2021 Ford Bronco

Discipline: Product

2021 Ford Bronco
2021 Ford Bronco
2021 Ford Bronco
2021 Ford Bronco

Discipline: Product

The 2021 Ford Bronco is built for those who have waited patiently for the legend’s return to the wilderness. Built on a platform that will also underpin the next Ranger midsize truck, the 2021 Ford Bronco picks up where its predecessor left off, as an off-road-oriented, body-on-frame SUV. The 2021 Bronco is the 6th generation truck to carry the name but leans into the graphic imagery and utility-led architecture of the 1st-generation 1966 vehicle. The visual DNA captures the single-piece grille, round lights bisected by a bar carrying the product name, the front fender ‘trail sights’ helping the user see the vehicle's corners, contrast color removable roof, redacted surface language where all superfluous styling or detail has been removed.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME Other duration

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Some cars appeal to our heart with emotional design, some to our head with pragmatic design. The Bronco does both, bringing the thrill of its iconic forebear into the 2020s. It marries the functional with the emotional, creating an off-road driving experience as close to riding bare-back as any car can. This new Bronco design redefines the lifestyle SUV.
Gold Statement
Client / Manufacturer

Ford Motor Company

Ford Motor Company
Dearborn, United States

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Design

Ford Motor Company

Ford Motor Company
Dearborn, United States

Go to profile