Manufakturwerk: pure premium craftsmanship / New brand identity for premium retail

All independent manufacturers of premium products face the same problem: They have mostly rather expensive and exclusive products which are only sold in small quantities. That’s why it’s impossible to afford the rent in high street stores. The new premium concept store Manufakturwerk in central Hamburg serves as a hub for outstanding products. Its visuality matches the exclusivity of the craftsmanship and attracts the attention of potential customers: A corporate design that is as pure and powerful as every unique product in the showroom of Manufakturwerk – and very easy to apply.