Manufakturwerk: pure premium craftsmanship / Brand identity

All independent manufacturers of premium products face the same problem: They offer rather expensive and exclusive products which are sold in only small quantities. That’s why it’s impossible for them to afford the rent in high street stores. The new premium concept store Manufakturwerk in central Hamburg serves as a hub for outstanding products. Its visual appeal matches the exclusivity of the craftsmanship and attracts the attention of potential customers: A corporate design that is as pure and powerful as every unique product in the showroom of Manufakturwerk – and very easy to apply.