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Manufakturwerk: pure premium craftsmanship / Brand identity

Manufakturwerk: pure premium craftsmanship
Manufakturwerk: pure premium craftsmanship

Discipline: Communication

Qualified
for the Final Jury

Manufakturwerk: pure premium craftsmanship
Manufakturwerk: pure premium craftsmanship
Manufakturwerk: pure premium craftsmanship
Manufakturwerk: pure premium craftsmanship
Manufakturwerk: pure premium craftsmanship

Discipline: Communication

Qualified
for the Final Jury

All independent manufacturers of premium products face the same problem: They offer rather expensive and exclusive products which are sold in only small quantities. That’s why it’s impossible for them to afford the rent in high street stores. The new premium concept store Manufakturwerk in central Hamburg serves as a hub for outstanding products. Its visual appeal matches the exclusivity of the craftsmanship and attracts the attention of potential customers: A corporate design that is as pure and powerful as every unique product in the showroom of Manufakturwerk – and very easy to apply.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe, Specific country/region: Hamburg / Northern Germany

  • TARGET GROUPS Consumer / User, Specific sub-group: independent manufacturers/craftsmanship

Client / Manufacturer

Manufakturwerk GmbH

Manufakturwerk GmbH
Hamburg, Germany

Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Niels Stehn, Jacob Karstens, Beate Ramm, Kieran Sheehan, Sabrina Bohnacker, Xenia Schwarz

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