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Dajiang Liquor Packaging Design / Liquor packaging

Dajiang Liquor Packaging Design
Dajiang Liquor Packaging Design

Discipline: Packaging

Qualified
for the Final Jury

Dajiang Liquor Packaging Design
Dajiang Liquor Packaging Design
Dajiang Liquor Packaging Design
Dajiang Liquor Packaging Design
Dajiang Liquor Packaging Design

Discipline: Packaging

Qualified
for the Final Jury

Dajiang (Master) means the products are carefully crafted by master brewers for their customers. In Chinese culture, the ingenuity of masters has the meaning of "less is more" and "still water runs deep". The design of the bottle is characterized by flowing water lines, and does not place the product name very prominently, but shows the uniqueness of the product through a simple form, just like quietly flowing water, which is full of power but not extra, indifferent to fame and fortune.
Taking production costs into consideration, collections at two different prices are distinguished by glass bottles in different color as well.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Guizhou Dajiang Liquor Co., Ltd.

Guizhou Dajiang Liquor Co., Ltd.
Guizhou, China

Design

Togrow Design

Togrow Design
Sichuan, China

Leeke / Yuxiao Peng