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Music wINNOry [Winery] / Wine package for enjoying wine & music pairing

Music wINNOry [Winery]
Music wINNOry [Winery]

Discipline: Packaging

Qualified
for the Final Jury

Music wINNOry [Winery]
Music wINNOry [Winery]

Discipline: Packaging

Qualified
for the Final Jury

This entry was designed as a reusable, not disposable, wine package. It provides a great experience of having wine. Open the bag, and a paper frame that keeps the wine bottle safe from shock appears. Just fold this paper frame as per the instructions, and it becomes a power-free speaker that can hold a cellular phone. Read the printed QR code, and music paired with wine is smoothly amplified through the speaker. Through this great experience provided by wine and music, you can feel with your five sense a brand experience provided only by INNOCEAN (global marketing & communications company)

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: worldwide

  • TARGET GROUPS Consumer / User

Client / Manufacturer

INNOCEAN Worldwide

INNOCEAN Worldwide
Seoul, South Korea

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Design

INNOCEAN Worldwide

INNOCEAN Worldwide
Seoul, South Korea

Internal branding team

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