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Music wINNOry [Winery] / Wine gift bag

Music wINNOry [Winery]
Music wINNOry [Winery]

Discipline: Packaging

Music wINNOry [Winery]
Music wINNOry [Winery]

Discipline: Packaging

This packaging design for presenting wine as a gift offers gives users a novel way to re-use this environmental solution. Opening the bag reveals a protective paper sleeve around the wine bottle. Instructions guide the user in how to fold the sleeve and transform it into a speaker that cradles a cell phone. Scanning the printed QR code launches a playlist that perfectly pairs with wine, smoothly amplified through the speaker that seconds ago was a part of a gift bag.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Specific country/region: worldwide

  • TARGET GROUPS Consumer / User

Client / Manufacturer

INNOCEAN Worldwide

INNOCEAN Worldwide
Seoul, South Korea

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Design

INNOCEAN Worldwide

INNOCEAN Worldwide
Seoul, South Korea

Internal branding team

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