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Sumgil Hwagbo / Tea packaging

Sumgil Hwagbo
Sumgil Hwagbo

Discipline: Packaging

Qualified
for the Final Jury

Sumgil Hwagbo
Sumgil Hwagbo
Sumgil Hwagbo
Sumgil Hwagbo
Sumgil Hwagbo

Discipline: Packaging

Qualified
for the Final Jury

This is an Asian herbal tea with medicinal qualities for relieving symptoms of children's bronchial disease. The design is inspired by the free-flowing movement of wind through the sky, where it can gust and swirl unhindered, unlike on the ground. The designers used traditional Korean graphics representing wind to emphasize that the tea is based on traditional Asian medicine. The packaging uses a minimum of colors and eco-friendly FCS paper with recyclable UV coating and non-coated portions.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: Korea

  • TARGET GROUPS Consumer / User, Specific sub-group: Children with bronchial disease

Client / Manufacturer

pyeongsan

pyeongsan
Chungcheongnam-do, South Korea

Design

astudio

astudio
kim ji-na
Seoul, South Korea