Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Sumgil Hwagbo / korean traditional herb tea package design

Sumgil Hwagbo
Sumgil Hwagbo

Discipline: Packaging

Qualified
for the Final Jury

Sumgil Hwagbo
Sumgil Hwagbo
Sumgil Hwagbo
Sumgil Hwagbo
Sumgil Hwagbo

Discipline: Packaging

Qualified
for the Final Jury

This is an oriental medicine-based tea helping improve children's bronchial disease. The design was inspired by the drift of the wind that moves freely in the sky. The flow of wind is limited due to obstacles on the ground,but it can flow very well in the sky. its name, meaning 'to secure the way for breath,' has a bronchus shape. We use Korean traditional patterns, meaning wind, to show that the products are based on traditional oriental medicine.
we used minimum colors and eco-friendly FCS paper, using recyclable UV coating and non-coating.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Specific country/region: Korea

  • TARGET GROUPS Consumer / User, Specific sub-group: Children with bronchial disease

Client / Manufacturer

pyeongsan

pyeongsan
Chungcheongnam-do, South Korea

Design

astudio

astudio
kim ji-na
Seoul, South Korea