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Google Chromecast with Google TV is a 4K streaming device for TVs. It provides an app-based streaming experience with personalized content and recommendations. Products in the streaming space are traditionally cold, technical, and dark. Google challenged this thinking and showed that technology can feel approachable. Its design team strove to balance the complexity of technology with hardware that feels intuitive and effortless. For the design of the remote, they distilled functionality down to the essentials, carefully selecting and placing each button.