HERA Rouge Holic / Lipstick packaging

The striking new packaging for Rouge Holic, the signature lipstick line of HERA brand, draws inspiration from the hip, fashionable city of Seoul and the bold “SEOULISTA” attitude of its urban trendsetters. An iconic round cap combined with a strong linear modern shape captures the complexity of the Seoulistas and their surprising charm. The new Rouge Holic packaging is a departure from HERA's image of refined elegance, designed to appeal to a younger audience. The lipstick case takes the product beyond cosmetics to transform it into a fashion accessory.