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HERA Rouge Holic / Packaging Design, COSMETICS

HERA Rouge Holic
HERA Rouge Holic

Discipline: Packaging

Qualified
for the Final Jury

HERA Rouge Holic
HERA Rouge Holic

Discipline: Packaging

Qualified
for the Final Jury

Rouge Holic, the signature lipstick line of HERA brand, has been renewed with an iconic design inspired by Seoul city and trendy senses and confident attitudes of “SEOULISTA”. The eye-catching round cap meets the straight-lined modern shape to capture the duality of Seoulistas and their unexpected charm.
The new Rough Holic steps further from the elegant image of HERA in the past and signifies a shift to a younger image. It is expected to take the role as a fashion item, going beyond cosmetics. In particular, the flowing line connecting the curved and straight lines delivers formative beauty along with functionality.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

AMORE PACIFIC
Seoul, South Korea

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Design

AMOREPACIFIC

AMORE PACIFIC
Seoul, South Korea

Eunhye Choi, Minhee Park, Eunjung Lee, Soonwoo Kwon, Juho Kim

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