HERA Rouge Holic / Packaging Design, COSMETICS

Rouge Holic, the signature lipstick line of HERA brand, has been renewed with an iconic design inspired by Seoul city and trendy senses and confident attitudes of “SEOULISTA”. The eye-catching round cap meets the straight-lined modern shape to capture the duality of Seoulistas and their unexpected charm.
The new Rough Holic steps further from the elegant image of HERA in the past and signifies a shift to a younger image. It is expected to take the role as a fashion item, going beyond cosmetics. In particular, the flowing line connecting the curved and straight lines delivers formative beauty along with functionality.