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HERA Rouge Holic / Lipstick packaging

HERA Rouge Holic
HERA Rouge Holic

Discipline: Packaging

Qualified
for the Final Jury

HERA Rouge Holic
HERA Rouge Holic

Discipline: Packaging

Qualified
for the Final Jury

The striking new packaging for Rouge Holic, the signature lipstick line of HERA brand, draws inspiration from the hip, fashionable city of Seoul and the bold “SEOULISTA” attitude of its urban trendsetters. An iconic round cap combined with a strong linear modern shape captures the complexity of the Seoulistas and their surprising charm. The new Rouge Holic packaging is a departure from HERA's image of refined elegance, designed to appeal to a younger audience. The lipstick case takes the product beyond cosmetics to transform it into a fashion accessory.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amorepacific
Seoul, South Korea

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Design

AMOREPACIFIC

Amorepacific
Seoul, South Korea

Eunhye Choi, Minhee Park, Eunjung Lee, Soonwoo Kwon, Juho Kim

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