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Coffee Kids / Campaign Video

Coffee Kids
Coffee Kids

Discipline: Communication

Qualified
for the Final Jury

Coffee Kids
Coffee Kids
Coffee Kids
Coffee Kids
Coffee Kids

Discipline: Communication

Qualified
for the Final Jury

Melting Signals created a positive new campaign for Coffee Kids, to support young coffee farmers and their entrepreneurship. While older generations are ageing out of production, younger farmers are moving to the big cities, leaving their own communities behind. What they often don’t see: there are opportunities right on their doorstep! Coffee Kids provides young farmers with training, mentoring and seed capital so that they can follow their dreams while supporting their own communities. The campaign created awareness in the industry in order to support the futures of young coffee farmers and secure the future of coffee.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hanns R. Neumann Stiftung

Hanns R. Neumann Stiftung
Hamburg, Germany

Design

melting elements gmbh

Melting Signals
by Melting Elements GmbH
Hamburg, Germany

Moritz Fack

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Design

Melting Experience GmbH

Melting Experience GmbH
Hamburg, Germany

Boris Juhl