Sonos Arc Packaging / Wifi soundbar packaging

Arc is a premium, smart soundbar that delivers Sonos’ most immersive home theater listening experience, offering cinema-quality sound for the home with support for 3D Dolby Atmos. The problem for large soundbars is they often utilize commodity packaging and unrecyclable foam cushions. Our challenge was to create a premium unboxing experience using sustainable materials. Our design explorations focused on key elements of the packaging, including product presentation, easy opening, and paper-based product protection. We believe Arc packaging represents our brand and product in a premium way and differentiates from our competitors.