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Dove | Refillable deodorant / Refillable deodorant packaging

Dove | Refillable deodorant
Dove | Refillable deodorant

Discipline: Packaging

Dove | Refillable deodorant
Dove | Refillable deodorant
Dove | Refillable deodorant

Discipline: Packaging

Overflowing landfills, ocean garbage patches, litter – it's clear that packaging has to change. Dove refillable deodorant brings back a type of quality object that is personal and ages well over time. The minimalistic stainless-steel case feels solid, featuring a timeless design with a polished finish. Simply slot a refill deodorant stick into the base, then twist until it clicks in place. This refill packaging design dispenses Dove’s gentlest aluminum-free deodorant, reducing plastics by 54% compared to current packaging, which is equivalent to a reduction of up to 342.9 tons of virgin plastic by 2023.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Unilever

Unilever
Dove
London, United Kingdom

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Design

VanBerlo Agency | Part of Accenture

VanBerlo Agency
Eindhoven, Netherlands

VanBerlo Design Team

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