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Dove | Refillable deodorant / Refillable deodorant packaging

Dove | Refillable deodorant
Dove | Refillable deodorant

Discipline: Packaging

Qualified
for the Final Jury

Dove | Refillable deodorant
Dove | Refillable deodorant
Dove | Refillable deodorant

Discipline: Packaging

Qualified
for the Final Jury

Overflowing landfills, the oceans garbage patches, litter – packaging must change. Dove refillable deodorant brings back a type of quality object that is personal and ages well over time. The minimalistic stainless-steel case feels solid, is timeless in design with a polished finish. Simply slot a refill on the base, then twist until the click. Holding Dove’s most caring aluminium-free deodorant, refills save 54% of plastic compared to current packaging and up to 342.9 tons of virgin plastic by 2023. Dove refillable deodorant, buy once, refill for life. Over 1 billion people use Unilever deodorant. A massive scale driving serious impact.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS North America, Specific country/region: Product is launched in North America first with other parts of the world following at a later stage.

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Unilever Deutschland GmbH

Unilever
Dove
London, United Kingdom

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Design

VanBerlo Agency | Part of Accenture

VanBerlo Agency
Eindhoven, Netherlands

VanBerlo Design Team

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