Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Dove | Refillable deodorant / Refillable deodorant packaging

Dove | Refillable deodorant
Dove | Refillable deodorant

Discipline: Packaging

Dove | Refillable deodorant
Dove | Refillable deodorant
Dove | Refillable deodorant

Discipline: Packaging

Overflowing landfills, ocean garbage patches, litter – it's clear that packaging has to change. Dove refillable deodorant brings back a type of quality object that is personal and ages well over time. The minimalistic stainless-steel case feels solid, featuring a timeless design with a polished finish. Simply slot a refill deodorant stick into the base, then twist until it clicks in place. This refill packaging design dispenses Dove’s gentlest aluminum-free deodorant, reducing plastics by 54% compared to current packaging, which is equivalent to a reduction of up to 342.9 tons of virgin plastic by 2023.


  • DEVELOPMENT TIME 25 - 36 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer


London, United Kingdom

Go to profile

VanBerlo Agency | Part of Accenture

VanBerlo Agency
Eindhoven, Netherlands

VanBerlo Design Team

Go to profile