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This pen features a minimalist design language without any complicated decorative elements. It uses modern techniques to interpret subtle and traditional Chinese cultural connotations. The pen clip shape is based on the eaves of ancient Chinese buildings. The body of the pen in red is inspired by the red color from ancient Chinese palaces. Such rich cultural references position the pen as a premium product but without complicated adornment. The minimalist design also makes the pen more portable and convenient to carry so it can be used more often. The excellent material texture offers a wonderful tactile experience to the user.
Shanghai MOKEE stationary Co., Ltd.
Shanghai Jue brand design Co., Ltd.
Liu Yunfei, Wen Mu, Wang Tao, Chen Tengfei, Zhou Zhenqiu