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The Loewe remote is to be used equally for the new TV and audio models in order to realize the philosophy around the system concept for all products. It is not just a classic TV remote; it is much more. Loewe audio products can be controlled in the same way as voice control via an integrated microphone. Clearly arranged speed dial buttons lead directly to the most important Vod and AoD apps. The function of the navigation keys can be switched intelligently to facilitate operation during time-shifted television or content playback. The well-thought-out design takes up ergonomic shapes so that the control fits snugly in the hand.