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Big Swing / Freestanding oven

Big Swing
Big Swing

Discipline: Product

Big Swing
Big Swing

Discipline: Product

Big Swing is a new brand designed for millennials (thirty-somethings), who represent the new generation of kitchen appliance consumers. Big Swing fills the gap in the market. It provides an intelligent, intuitive and emotional experience, making cooking easier and more fun. The body and backdrop of the appliances lean towards European sleekness while the touchpoints and controls adopt the sturdiness and rigidity of American professional appliances.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Midea Group

Guangdong Midea Kitchen Appliances
Manufacturing Co., Ltd.
Guangdong, China

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Design

Midea Group

Guangdong Midea Kitchen Appliances
Manufacturing Co., Ltd.
Guangdong, China

Zhou Liangsheng, Tang Zhi, Gao Song, Huang Yingwen, Lu Wei

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