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Pearl red liquor / Liquor packaging

Pearl red liquor
Pearl red liquor

Discipline: Packaging

Pearl red liquor
Pearl red liquor
Pearl red liquor

Discipline: Packaging

This packaging design was created for Pearl Red, a liquor from Meizhou City in China's Guangdong Province. The bottle is decorated with illustrations of the most important events in the distillery's history to commemorate its 70th anniversary. Pearl Red considers itself the inheritor of the local Hakka wine culture and wanted the packaging to reference the rich traditions of the region. The bottle is modeled after a Hakka Earth Building, which has been named a UNESCO Intangible Cultural Heritage treasure. The outer box is also a highly simplified shape of a round Hakka house.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative
Packaging Co., Ltd.
Shenzhen, China

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Design

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative
Packaging Co., Ltd.
Shenzhen, China

Go to profile