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Pearl red liquor / Packaging

Pearl red liquor
Pearl red liquor

Discipline: Packaging

Qualified
for the Final Jury

Pearl red liquor
Pearl red liquor
Pearl red liquor

Discipline: Packaging

Qualified
for the Final Jury

This is liquor from Meizhou City, Guangdong Province, China called Pearl Red. To commemorate the 70th anniversary of the establishment of the distillery, the important events in the history of Pearl Red are refined into graphics, and expressed culturally combining the modeling of Hakka Earth Building, a “World Intangible Cultural Heritage”. As the inheritor of Hakka wine culture, Pearl Red adheres to the concept of “integration” of Hakka culture. In terms of the pattern of the packaging box, the Hakka round house is highly summarized and refined, and presented in the box structure, reflecting the inheritance of Hakka culture.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Baixinglong Creative Packaging

Shenzhen BXL Creative Packaging Co.
Shenzhen, China

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Design

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative
Packaging Co., Ltd.
Shenzhen, China

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