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HERA Age Away Collagenic / Skincare packaging

HERA Age Away Collagenic
HERA Age Away Collagenic

Discipline: Packaging

HERA Age Away Collagenic
HERA Age Away Collagenic
HERA Age Away Collagenic

Discipline: Packaging

HERA Age Away Collagenic is the brand’s anti-aging program for generation X. A luxury contemporary Seoul beauty brand, HERA opted for a packaging that relies on basic shapes such as circles and squares combined with simple and modern lines to capture the city’s structural architecture and the confidence of Seoul’s women. The containers for the serum and cream are refillable, part of the brand's effort to offer environmental solutions. The outer container and refill can be separated by turning the shoulder part of the packaging, which is then reused after replacing the refill.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amorepacific
Seoul, South Korea

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Design

AMOREPACIFIC

Amorepacific
Seoul, South Korea

Eunjung Lee, Hyejin Lee, Yeseul Lee, Juho Kim, Jahyoung Koo

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