HERA Age Away Collagenic / cosmetics packaging

HERA Age Away Collagenic is the brand’s anti-aging program for generation X. As a luxury contemporary Seoul beauty brand, HERA used basic shapes such as circles and squares combined with simple and modern lines to capture the city’s structural architecture and the confidence of Seoul’s women in the container. Also, the serum and the cream has an environmental design with a structure intended to be reused by replacing the refill. The outer container and refill can be separated by turning the shoulder part of the packaging, to be reused after replacing the refill.