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LEXUS IS / Sedan

LEXUS IS
LEXUS IS

Discipline: Product

Discipline: Product

“Simplicity and dynamism go hand in hand.” – Bold and incisive forms contrast with sculptural surfaces, creating a striking yet sophisticated dynamism, one that takes Lexus’ “L-finesse” design to a new level. Abrupt changes in line and surface speed leading the viewer from the complexity of the front wing, into the high shouldered tension and simplicity of the door section, before wrapping into the unique architecture of the rear combination lights. A unique visual story of contrasting steps continued through to the interior where powerful, controlled forms flowing from the dashboard into the doors create a new level of premium design.

Client / Manufacturer

Toyota Motor Corporation

TOYOTA MOTOR CORPORATION
Toyota City, Aichi, Japan

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Design

Toyota Motor Corporation

TOYOTA MOTOR CORPORATION
Toyota City, Aichi, Japan

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