Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Eilles Coffee No 1873 | Taste for a New Generation / Packaging Design Launch

Eilles Coffee No 1873 | Taste for a New Generation
Eilles Coffee No 1873 | Taste for a New Generation

Discipline: Packaging

Qualified
for the Final Jury

Eilles Coffee No 1873 | Taste for a New Generation
Eilles Coffee No 1873 | Taste for a New Generation
Eilles Coffee No 1873 | Taste for a New Generation

Discipline: Packaging

Qualified
for the Final Jury

The task was to launch an expressive new coffee product line to convey to the Gen Y target group at first glance: Quality from back then meets the taste of today. Young, direct, unseen and arty.
This included creating a concept, coming up with a sub-brand name (No 1873), telling a brand story and designing packaging.
With No1873 the Eilles premium coffee brand offers a choice of three variants that Joseph Eilles, the founder of Eilles, developed back in 1873.
In contrast to the heraldic Eilles brand, we developed a very reduced and iconographic design showing unique pastel colours to express the mildness and special character of each variant

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

J.J. Darboven GmbH & Co. KG

J.J. Darboven GmbH & Co. KG
Hamburg, Germany

Design

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH
Hamburg, Germany