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Eilles Coffee No 1873 | Taste for a New Generation / Coffee packaging

Eilles Coffee No 1873 | Taste for a New Generation
Eilles Coffee No 1873 | Taste for a New Generation

Discipline: Packaging

Eilles Coffee No 1873 | Taste for a New Generation
Eilles Coffee No 1873 | Taste for a New Generation
Eilles Coffee No 1873 | Taste for a New Generation

Discipline: Packaging

The task was to launch a new coffee product line that would immediately speak to the Gen Y consumer and express the idea of traditional quality in line with today's tastes. The packaging needed to appear young, direct, subtle, and arty. The project also involved coming up with a sub-brand name, No 1873, and a packaging design that communicated this brand narrative. The No 1873 brand offers the same three roasts developed by founder Joseph Eilles back in 1873. Unlike the more traditional packaging for this heritage brand, this redesign relies on a very simplified, iconic design in unique pastel colors that underscores the mildness and special character of each coffee type

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

J.J. Darboven GmbH & Co. KG

J.J. Darboven GmbH & Co. KG
Hamburg, Germany

Design

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH
Hamburg, Germany

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