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The task was to launch an expressive new coffee product line to convey to the Gen Y target group at first glance: Quality from back then meets the taste of today. Young, direct, unseen and arty.
This included creating a concept, coming up with a sub-brand name (No 1873), telling a brand story and designing packaging.
With No1873 the Eilles premium coffee brand offers a choice of three variants that Joseph Eilles, the founder of Eilles, developed back in 1873.
In contrast to the heraldic Eilles brand, we developed a very reduced and iconographic design showing unique pastel colours to express the mildness and special character of each variant
J.J. Darboven GmbH & Co. KG
Philipp und Keuntje GmbH