Eilles Coffee No 1873 | Taste for a New Generation / Packaging Design Launch

The task was to launch an expressive new coffee product line to convey to the Gen Y target group at first glance: Quality from back then meets the taste of today. Young, direct, unseen and arty.
This included creating a concept, coming up with a sub-brand name (No 1873), telling a brand story and designing packaging.
With No1873 the Eilles premium coffee brand offers a choice of three variants that Joseph Eilles, the founder of Eilles, developed back in 1873.
In contrast to the heraldic Eilles brand, we developed a very reduced and iconographic design showing unique pastel colours to express the mildness and special character of each variant