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BAUM / Skincare packaging

BAUM

Discipline: Packaging

Qualified
for the Final Jury

BAUM
BAUM
BAUM

Discipline: Packaging

Qualified
for the Final Jury

This packaging design uses recycled wood offcuts from the furniture manufacturing process, obtained through a collaboration with a manufacturer of wood furniture in Japan. Fine quality oak wood is collected and reconfigured to give it a new mission as cosmetics packaging. The result is a design that showcases the wood's unique variations and depths of grain and color. This packaging design uses a refill concept in an effort to reduce environmental impact. The bottles are made of either bio-based PET or recycled glass. The brand is also active in forest conservation activities, which involves planting and growing oak trees, the same wood used in this “BAUM Forest” packaging line. The first planting is scheduled to take place in 2021.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

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Design

SHISEIDO CO., Ldt.

SHISEIDO Co., Ltd.
Tokyo, Japan

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