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Dragon Rouge Coca-Cola Signature Mixers Creation / soft drinks brand identity, packaging design

Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation

Discipline: Packaging

Qualified
for the Final Jury

Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation

Discipline: Packaging

Qualified
for the Final Jury

Coca-Cola enlisted the world’s top bartenders to bring mixology to consumers, by creating four new mixers. We created the brand identity for packaging, activation and shopper marketing. Coca-Cola Signature Mixers draws on the craft at the heart of the brand. Our creative idea of ‘unlocking creative experimentation’ combines the familiarity of Coke with modern mixology, inspired by Coke’s inventor, Dr Pemberton, and repurposing one of the first glass bottle designs from 1899. It launched in the on- and off-trade In the UK and Spain initially as is now being rolled out across Europe, and is considered Coca-Cola's biggest innovation in years

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Coca-Cola GmbH

The Coca-Cola Company
London, United Kingdom

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Design

Dragon Rouge

Dragon Rouge
London, United Kingdom