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Dragon Rouge Coca-Cola Signature Mixers Creation / Soft drink bottle

Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation

Discipline: Packaging

Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation
Dragon Rouge Coca-Cola Signature Mixers Creation

Discipline: Packaging

Coca-Cola enlisted the world’s top bartenders to bring mixology to consumers by creating four new mixers. The packaging design also involved creating a brand identity, activation, and shopper marketing. Coca-Cola Signature Mixers draws on the craft at the heart of the brand. The designers modeled their concept on the idea of "unlocking creative experimentation," combining the familiarity of Coke with modern mixology. For the bottle, the designers channeled the creativity of Coke’s inventor, Dr. Pemberton, and repurposed one of the first glass bottle designs from 1899. The product launched in the on- and off-trade In the UK and Spain initially and is now being rolled out across Europe, considered to be Coca-Cola's biggest innovation in years

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

This thoughtfully executed design draws on the craft at the heart of the brand’s origins. Influenced by one of the first Coke bottles, the authentic typography is outstanding. The design responds beautifully to the influence of craft spirits, adopting apothecary cues, using handmade paper, a black brand logotype and individual signatures from the mixologists who created the recipes.
Gold Statement
Client / Manufacturer

Coca-Cola GmbH

The Coca-Cola Company
London, United Kingdom

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Design

Dragon Rouge GmbH

Dragon Rouge
London, United Kingdom

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