Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Porsche Unseen / Corporate book

Porsche Unseen
Porsche Unseen

Discipline: Communication

Porsche Unseen
Porsche Unseen
Porsche Unseen
Porsche Unseen

Discipline: Communication

When car companies present studies and prototypes, they allow a glimpse behind the scenes, a vision of what will come or might come. Apart from what is shown on official events and at fairs, there is an overwhelming number of drafts and models, that remain hidden from the public for various reasons. This book achieves the impossible: a look at Porsche cars the public never laid eyes on – Porsche Unseen. Stefan Bogner was exclusively allowed to take pictures in the Porsche Design sanctum, eye-opening experiences guaranteed, while Jan Baedeker talked with Michael Mauer, Head of Design, and took down enlightening background information.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

Go to profile
Design

Stefan Bogner Creative Studio

Stefan Bogner Creative Studio
München, Germany

Stefan Bogner