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The event design for the games of the 29th Winter Universiade 2019 in Krasnoyarsk, Russia, combines the principle of harsh Siberian nature with that of the “warmth of human hearts”. The graphics symbolize both movement in sports and the dynamic elements of Siberian nature, such as wind, ice and the powerful Yenisey river. The identity, the mascot U-Laika, uniforms, small architectural forms, the Universiade cauldron, torch and awarding ceremoniest had been developed as part of a unified concept REAL WINTER. The medals were made of innovative aluminium alloy with precious metals in combination with Swarovski crystals.
ANO “Directorate Krasnoyarsk 2019”
Design group ARTSTYLE