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[Amorepacific Brand ] New B.I / Skincare packaging

[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I

Discipline: Packaging

Qualified
for the Final Jury

[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I

Discipline: Packaging

Qualified
for the Final Jury

Korean brand AMOREPACIFIC launched in the U.S market before making an entry in its home country. Its packaging was built around its CI brand logo in an effort to promote Amorepacific Corporation’s company values. However, as its brand continued to prosper, the company has felt the need to develop a unique brand identity. Following years of research, they have developed a packaging design that ends the confusion between the company and its brand. The redesigned packaging offers a luxurious customer experience. In 2021, a new logo is being debuted, consisting of a new monogram and new packaging elements.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amorepacific
Seoul, South Korea

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Design

AMOREPACIFIC

Amorepacific
Seoul, South Korea

Go to profile
Design

Made Thought

Made Thought
London, United Kingdom