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[Amorepacific Brand ] New B.I / New Monogram, Wordmark and Packaging.

[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I

Discipline: Packaging

Qualified
for the Final Jury

[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I
[Amorepacific Brand ] New B.I

Discipline: Packaging

Qualified
for the Final Jury

AMOREPACIFIC, a brand that launched in the U.S market even before in its home country, has been using the same design with the CI as its brand logo in the aim to promote Amorepacific Corporation’s corporate value.
However, as the brand continued to prosper, the need to have a unique brand identity emerged. There have been years of research made on the directivity of the renewal that will prevent confusion between the company and the brand and present a luxurious customer experience through the packaging. Finally, in 2021, we developed a new logo, a new monogram and new packaging.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia / Oceania, Europe, North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

AMOREPACIFIC

Amorepacific
Seoul, South Korea

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Design

AMOREPACIFIC

Amorepacific
Seoul, South Korea

Go to profile
Design

Made Thought

Made Thought
london, United Kingdom