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AMOREPACIFIC, a brand that launched in the U.S market even before in its home country, has been using the same design with the CI as its brand logo in the aim to promote Amorepacific Corporation’s corporate value.
However, as the brand continued to prosper, the need to have a unique brand identity emerged. There have been years of research made on the directivity of the renewal that will prevent confusion between the company and the brand and present a luxurious customer experience through the packaging. Finally, in 2021, we developed a new logo, a new monogram and new packaging.