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Official cellar in Song Dynasty / Wine packaging

Official cellar in Song Dynasty
Official cellar in Song Dynasty

Discipline: Packaging

Qualified
for the Final Jury

Official cellar in Song Dynasty
Official cellar in Song Dynasty

Discipline: Packaging

Qualified
for the Final Jury

The packaging for the wine "Official Cellar of the Song Dynasty" pays tribute to the richness of China’s wine culture through this elegant combination of gift box and ornate bottle. The design draws from two impressive paintings A Thousand Li of Rivers and Mountains and Auspicious Cranes, artworks that reference the grandeur of the Song Kingdom. The bottle itself is an artistic interpretation of a bottle on display in the Palace Museum. Graphic elements from the official uniform of the Song Dynasty are used as decoration and a nod to the flourishing of the Song Dynasty aesthetic.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative
Packaging Co., Ltd.
Shenzhen, China

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Design

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative
Packaging Co., Ltd.
Shenzhen, China

Go to profile