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The purpose of the project was to develop a signage system for the new Lotte Lifestyle Lab located in Jamsil Lotte Department Store. Lotte Lifestyle Lab is a complex culture hub offering various classes and workshops.
The concept “blurring boundaries between generations” was designed by intg, an architectural design office based in Seoul. 1-1Company translated the space design concept into a signage system so that it can be harmonized into the space aesthetics while Lotte’s own graphic system is maintained.
Jamsil Lotte Department Store
seoul, South Korea
1-1company
seoul, South Korea
Woongjoo Na, Suejin Kim, Nangyeong Lee, Seungyeup Chung