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Hyundai COVID-19 Campaign: Safety First / Advertising campaign

Hyundai COVID-19 Campaign: Safety First
Hyundai COVID-19 Campaign: Safety First

Discipline: Communication

Hyundai COVID-19 Campaign: Safety First
Hyundai COVID-19 Campaign: Safety First
Hyundai COVID-19 Campaign: Safety First

Discipline: Communication

The COVID-19 crisis was, and still is, a world-changing event that affected the lives of many. In March 2020, as the pandemic picked up speed, Hyundai felt a social responsibility and decided to use our media channels to post COVID-19 prevention notifications. The 'Stay Safe' campaign started with creating illustrated movie clips tweaking our logo symbol to show WHO approved COVID-19 prevention measures and expanded the same experience to print media by using a single sheet of transparent paper. With this campaign, we enhanced our brand by maintaining an emotional connection with customers by showing our mindset to better humanity.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Africa, Asia, Australia / Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Hyundai Motor Company

Hyudai Motor Company
Seoul, South Korea

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Design

Hyundai Motor Company

Hyundai Motor Company
Seoul, South Korea

Creative Works Sungwon Jee, Young Jang, Sukgyu Choi, Dongchul Cho, Seohee Park

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