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Secta9ine / Corporate Identity

Secta9ine
Secta9ine

Discipline: Communication

Qualified
for the Final Jury

Secta9ine
Secta9ine
Secta9ine
Secta9ine
Secta9ine

Discipline: Communication

Qualified
for the Final Jury

SPC Group, Korea’s largest F&B conglomerate, recently merged two of its subsidiaries responsible for its online & IT business, in order to create a single powerful entity, Secta9ine. Secta9ine aims to apply smart life technology not only to food but also to all facets of our daily life, and is a company that keeps an eye on change, predicts the future, and continuously evolves. The owl is the symbol that best fits this vision. The owl shape was thoughtfully drawn with a geometric approach, using circles to create a smooth, yet solid icon. And not only it’s made out of 9 parts, the owl secretly holds our magic number on its core.

  • DATE OF LAUNCH 2021

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Secta9ine

Secta9ine
Seoul, South Korea

Design

BR Korea

B-R Korea Co., Ltd.
Seoul, South Korea

Dok Chon, Jongsool Lee, Kyungeun Kim

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Design

Character

Character
San Francisco, United States