Secta9ine / Corporate Identity

SPC Group, Korea’s largest F&B conglomerate, recently merged two of its subsidiaries responsible for its online & IT business, in order to create a single powerful entity, Secta9ine. Secta9ine aims to apply smart life technology not only to food but also to all facets of our daily life, and is a company that keeps an eye on change, predicts the future, and continuously evolves. The owl is the symbol that best fits this vision. The owl shape was thoughtfully drawn with a geometric approach, using circles to create a smooth, yet solid icon. And not only it’s made out of 9 parts, the owl secretly holds our magic number on its core.