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Hito to Ki to Hitotoki / package design for bottle

Hito to Ki to Hitotoki
Hito to Ki to Hitotoki

Discipline: Packaging

Qualified
for the Final Jury

Hito to Ki to Hitotoki
Hito to Ki to Hitotoki
Hito to Ki to Hitotoki
Hito to Ki to Hitotoki
Hito to Ki to Hitotoki

Discipline: Packaging

Qualified
for the Final Jury

The tradition of brewing sake in wooden barrels is a prominent feature in the Japanese sake culture. Determined to maintain the culture of wooden barrel brewing for the next 100 years, Imayo Tsukasa Sake Brewery commissioned craftsmen to build new wooden barrels, and employees of the brewery took active part in their production as well. The sake brewed in those barrels has been named “Hito to Ki to Hitotoki” —Japanese words meaning “human, wood and moment.”
Through this design, we wanted to encourage the viewer to touch and feel the product rather than read and understand the information on it.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Imayotsukasa Sake Brewery Co. Ltd.

Imayotsukasa Sake Brewery Co. Ltd.
Niigata, Japan

Design

BULLET Inc.

BULLET Inc.
Tokyo, Japan