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TOYOTA AYGO / Passenger car

TOYOTA AYGO
TOYOTA AYGO

Discipline: Product

Discipline: Product

AYGO re-defines the perceptions of what small can be. Synergizing the contradictory aims of “emotion and rationality” is central to Toyota’s “Vibrant Clarity” design philosophy. AYGO realizes this by creating a fun, dynamic vehicle, with an unexpectedly roomy space. Purifying form components, the bullet shaped cabin starts from the enhanced Toyota badge. The strongly tapered cabin enhances the strength of the wheel arches, and other functional elements, such as the lamps. The cylinder shaped heater control unit, and simple, modern meter graphics invite the user to look and touch, creating a new sense of interaction between user and vehicle.

Client / Manufacturer

Toyota Motor Corporation

TOYOTA MOTOR CORPORATION
Toyota City, Aichi, Japan

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Design

Toyota Motor Corporation

TOYOTA MOTOR CORPORATION
Toyota City, Aichi, Japan

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