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Cuzen Matcha / An innovative at-home matcha system

Cuzen Matcha
Cuzen Matcha

Discipline: Product

Qualified
for the Final Jury

Cuzen Matcha
Cuzen Matcha
Cuzen Matcha
Cuzen Matcha
Cuzen Matcha

Discipline: Product

Qualified
for the Final Jury

While coffee provides an energy boost, resulting in caffeine crash, matcha provides more sustained energy. People drink it at café but not at home as making a matcha from powder requires skills in whisking. So, we developed an at-home matcha system, Cuzen Matcha. Matcha Maker and Matcha Leaf were designed to work together; freshly grinding organic matcha leave into a fine powder, and whisking it into water. Matcha this fresh is so tasty that you can drink every day with ease—and doesn’t come with the wasteful plastic pods used by coffee systems. Under the new normal, we need to stay healthy at home; thus, we believe Cuzen can be a great help.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

World Matcha Inc.

World Matcha Inc.
SAN MATEO, United States

Design

NAOYA EDAHIRO DESIGN

NAOYA EDAHIRO DESIGN
San Francisco, United States

Naoya Edahiro

Design

World Matcha Inc.

World Matcha Inc.
SAN MATEO, United States

Ayumi Ostrowski