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North American French door series refrigerators / refrigerator

North American French door series refrigerators
North American French door series refrigerators

Discipline: Product

Qualified
for the Final Jury

North American French door series refrigerators
North American French door series refrigerators
North American French door series refrigerators

Discipline: Product

Qualified
for the Final Jury

Taking product as media, Midea conveys original intention of enterprise to users. 622 French & 746 double-door refrigerators are put on North American market, aimed at American middle-class families, provided with function of carrying icy water on door before entering mainstream market of North America due to westerners' habits of drinking icy water, by which the Chinese refrigerator industry has entered mainstream households in North America.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS North America

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Midea Group

Hefei Midea Refrigerator Co., Ltd.
Hefei City, China

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Design

Midea Group

Hefei Midea Refrigerator Co., Ltd.
Hefei City, China

WenFeng;HongChenglong;HuangWei;HaoHao;BaChangqing;LvKui;JinZhen;LiZiqi;YangJie;ZhangYue;DengYao;LeYao

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