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Song Huang Tea / Tea packaging

Song Huang Tea
Song Huang Tea

Discipline: Packaging

Qualified
for the Final Jury

Song Huang Tea
Song Huang Tea
Song Huang Tea
Song Huang Tea

Discipline: Packaging

Qualified
for the Final Jury

This elegant packaging design is based on the Songhuang Manor and communicates a strong Asian aesthetic. The top cover takes the form of Chinese building panes, which open to present the tea manor in the traditional Chinese architectural style. The graphics rely on Asian visual icons and calligraphy, depicting the manor as a beautiful tea garden shrouded in mist. The inner tins are made of an aluminum alloy embossed with an image of the manor. Their tactile, premium look and feel also means consumers will want to reuse them, an added environmental feature.

  • DATE OF LAUNCH 2019

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative
Packaging Co., Ltd.
Shenzhen, China

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Design

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative
Packaging Co., Ltd.
Shenzhen, China

Mars Team

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