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SHISEIDO’s “ALIVE with Beauty” concept brings out each person’s original beauty by realizing both inner and outer beauty. “INNER BEAUTY CHARGE” was developed as a new service by focusing on inner beauty. Today, smartphones and SNS have improved people’s convenience, making it easy to lose sight of oneself. Here, SHISEIDO’s unique R&D and technology are combined to create a new meditation experience that lets users distance themselves from their busy routine and look inward to bring out true inner beauty. Through it, users will grasp the effect and deepen their understanding of SHISEIDO’s concept, improving the brand’s reputation.
Shiseido Company, Limited