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INNER BEAUTY CHARGE / Relaxation Service

INNER BEAUTY CHARGE
INNER BEAUTY CHARGE

Discipline: User Experience (UX)

Qualified
for the Final Jury

INNER BEAUTY CHARGE
INNER BEAUTY CHARGE
INNER BEAUTY CHARGE
INNER BEAUTY CHARGE

Discipline: User Experience (UX)

Qualified
for the Final Jury

SHISEIDO’s “ALIVE with Beauty” concept brings out each person’s original beauty by realizing both inner and outer beauty. “INNER BEAUTY CHARGE” was developed as a new service by focusing on inner beauty. Today, smartphones and SNS have improved people’s convenience, making it easy to lose sight of oneself. Here, SHISEIDO’s unique R&D and technology are combined to create a new meditation experience that lets users distance themselves from their busy routine and look inward to bring out true inner beauty. Through it, users will grasp the effect and deepen their understanding of SHISEIDO’s concept, improving the brand’s reputation.

  • DATE OF LAUNCH 2020

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

Client / Manufacturer

SHISEIDO CO., Ldt.

Shiseido Company, Limited
Tokyo, Japan

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Design

1-10, Inc.

1-10, Inc.
Kyoto, Japan